According to Mobile Marketer, 70% of all mobile searches result in action within one hour. This means that when a mobile phone user accesses your website, there’s a very good chance they’re going to become your customer – if your site has been optimized for mobile phone use, that is.

When someone is using their phone to get information about your business, whether it’s hours, location, or to access your online shopping cart, you can safely assume that they want (and expect) your site is going to deliver. And by deliver, I mean your site must provide immediate access to pertinent information in a concise, easy-to-navigate format.

If your site hasn’t been optimized for mobile phone use, you’re not giving prospective customers what they want. When accessed from a mobile phone, unoptimized websites are slow with content that appears jumbled and links that are hard to find.

Considering mobile phone users can quickly do another search to find one of your competitors who have an easy-to-use mobile site, investing in a mobile website should be high on your to-do list. This is especially critical right now since the biggest shopping season of the year is currently upon us.

Plus, if you’d like to take advantage of other mobile marketing tools, like QR codes, you need a mobile website to support them. Why link your QR code to your website if people aren’t going to be able to easily navigate through it once scanned?

There’s still time to start 2012 off with a mobile marketing plan that helps you tap into the profitable market of mobile phone users. Let’s put it this way: Think about all the people who are going to receive new mobile phones, iPads, tablets, and Kindles for holiday gifts – all with the capability of pulling up your website to order your products and services. Isn’t it time you got in on that action?

Originally posted at http://bbbsystems.blogspot.com Take a moment to check them out!