How QR codes can improve your business’ marketing strategy

You may have noticed that QR (Quick Response) codes are becoming more widespread in marketing. There’s a very good reason for this – they meet the consumer’s need for immediate access to whatever they’re interested in.

QR codes are square black and white boxes, similar to barcodes, however, they differ in the amount of data they can hold. QR codes are two-dimensional and can provide a great deal of information. Easy to use, QR codes are very practical for small businesses to integrate into their marketing strategy to connect with consumers.

So how do they work? Consumers scan the QR code with their Smartphone and immediately link to digital content on the web. To set up your QR code takes just a few minutes and involves a simple process of entering the appropriate data into the QR code generator. For small businesses, there are a number of free sites for generating QR codes, simply perform a search online and select the one that works for you.
QR codes can be used in a number of ways including print media advertising, brochures or flyers, event tickets or name badges, receipts or invoices, your business card and pretty much anywhere else you can think of.

To help you get started, here’s an outline of how QR codes can be applied:

• Call to action – move your customers to get in touch, opt in to your mailing list or highlight special offers by linking your QR codes to the appropriate web links or landing pages.
• Sharing – link your QR codes to web links, social media, videos, downloads, e-books and more. There really is no limit to what you can share and it goes a long way to building your online community.
• SEO and SMO – QR codes greatly enhance your search engine and social media optimisation.  Increase traffic to the searchable objects mentioned above to further optimize through encouraging more sharing.
• Build credibility – Use your growing online communities to help build your profile offline. QR codes can raise your profile by linking to your blog posts and highlight the extent of your influence and expertise.
• Measurement – QR codes usually link to a URL, so using automatic shortening services also gives you useful analytics.

Have you used QR codes as part of your marketing strategy? We’d love to know how you’ve used them and the results you’ve had so far.

This article was originally posted on http://www.ziphosting.com.au by klimsam
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