7:28 PM
Kenz
Here’s a great example of how to use a QR code. Chiquita Bananas is currently running a new promotional campaign with a recipe contest, and they’ve put a QR code sticker on their bananas to link directly to the contest page. From there you can learn more and register for the contest – right from your smartphone.
Obviously, without any other packaging, you only have so much room on a banana to get your message across, so the QR code sticker is a perfect fit for this kind of promotion. What can you learn from this? Make sure your QR codes serve a distinct purpose and make sure their placement is effective and highly visible. In this case, Chiquita scores two thumbs up.
As far as we’re concerned, we think this kind of marketing tactic has a great appeal (pun intended).
Originally posted on m3agency.com take a moment to check them out!
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